At a glance
- We sell four products. This page describes what is in each and what the evidence for it actually supports.
- Where the evidence is thin, we say so — including where it does not favour us.
- Supplements are not medicines. They are not reviewed for effectiveness before sale, and no supplement treats or prevents disease.
- Every specification here is a number you can compare against another brand.
- If a claim on this page ever contradicts our product label, the label is correct.
Most supplement brand pages are written to make you feel something. This one is written to tell you what is in the bottles and what the research behind each ingredient does and doesn't establish. That is a less exciting read, and we think it is the more useful one. Where we have overstated things in the past — and we have — this page corrects it.
How we talk about evidence
Three distinctions do most of the work in this category, and knowing them will help you read any supplement brand, not just ours.
- Laboratory work is not human evidence. A compound that behaves interestingly in cell culture has cleared the first hurdle of many. Most botanical research sits here.
- Trials in patients don't describe healthy people. Results from a study in people with a diagnosed condition, at a research dose, do not transfer to a healthy adult taking a capsule.
- Structure and function claims are not disease claims. Supplements may describe effects on normal body function. They may not claim to treat, cure or prevent disease — and a brand that does either doesn't know the rule or is ignoring it.
Oil of Oregano with Black Seed Oil
Per two-softgel serving: 165mg carvacrol and 200mg cold-pressed black seed oil, from a wild Mediterranean oregano oil (10:1 extract) equivalent to 6,000mg of oregano. 300 softgels, 150 days.
Carvacrol is the phenolic compound behind oregano oil's pungency and the constituent most of the research concerns. That research is largely food science and cell-culture work; a 2018 review in Phytotherapy Research concluded that human trials on carvacrol are still lacking. Thymoquinone, the studied compound in black seed, has a larger clinical literature, though most trials were run in patient populations at doses unlike a softgel, and the pooled results on markers are mixed.
What we won't tell you: that it fights infection, supports immunity in any specific sense, or that the combination has been shown to work better than either ingredient alone. No human trial we know of has tested that pairing head to head.
Pumpkin Seed Oil with Saw Palmetto
Per three-softgel serving: 3,000mg cold-pressed pumpkin seed oil with saw palmetto. 300 softgels, 100 days.
Both ingredients contain compounds that compete with 5-alpha reductase in laboratory conditions, which is why they were studied. The results are mixed. The largest pumpkin seed dataset — a 2022 meta-analysis of two twelve-month placebo-controlled trials across roughly 1,390 people — found response rates three to five per cent above placebo. The Cochrane review of saw palmetto, covering 4,656 participants, found little to no difference from placebo.
One finding we think you should know: in the only trial we're aware of that tested pumpkin seed oil and saw palmetto together, the combination arm showed no significant improvement in any measured parameter, while the single-ingredient arms did show some. It was a small study. It is also the relevant one.
A correction we owe you: pumpkin seed oil is not pumpkin seeds. Zinc and magnesium stay in the seed meal when the oil is pressed. We have credited the oil with those minerals in the past and should not have.
Beet Root Chews with Grape Seed Extract
Per serving: 500mg beetroot powder and 150mg grape seed extract, in a pomegranate berry chew.
The nitrate-to-nitric-oxide pathway is real and well characterised, and beetroot is among the richest dietary nitrate sources. The important caveat is dose: the blood pressure trials used concentrated juice delivering around 400mg of nitrate, and 500mg of powder cannot approach that, since nitrate is a fraction of one per cent of dried beetroot by weight.
So: a convenient daily source of beetroot and polyphenols that people will actually keep taking. Not a therapeutic nitrate dose. On performance, the honest figure is that pooled analyses put the effect of nitrate supplementation on endurance in the low single-digit percentages — not the fifteen to twenty-five per cent we have quoted before, which was wrong.
Collagen Peptide Protein Powder
Per container: 500g of unflavoured hydrolysed collagen peptides.
Collagen peptides are a protein source that mixes into liquid without flavour, which makes them a genuinely convenient way to add protein to a day. The research on skin and joint outcomes is real but generally consists of small, short, often industry-funded trials, and it is not settled.
A correction here too: we have described collagen as the most researched supplement in sports nutrition and its efficacy as beyond debate. Neither is true — creatine holds the first title comfortably, and the second overstates the case considerably.
What we don't do
- We don't name organisms. Claiming a supplement acts against a named bacterium or fungus turns a food supplement into an unapproved drug claim, whatever the laboratory data shows.
- We don't compare our products to medicines. Where a botanical has been tested head-to-head against a prescription option, the medicine has generally performed better, and it would be dishonest to imply otherwise.
- We don't quote percentages without a denominator. "80% carvacrol" tells you about an oil, not about a dose. We state milligrams per serving.
- We don't use "cure" language. It is in our company name for historical reasons. It is not a description of what our products do.
On quality claims
Three phrases get used loosely across this industry, so here is what they actually mean. FDA-registered facility means a manufacturing site is on file and subject to inspection — it is not FDA approval, and no supplement has that. GMP compliant means the facility follows documented quality-control processes. Third-party tested means an independent laboratory verified contents, and should come with a batch-matched certificate of analysis you can actually ask for.
Ask us for ours. Ask any brand for theirs. A supplier who can't produce one is telling you something.
Frequently asked questions
Why does this page undersell your own products?
Because the alternative is claiming things we can't support, and this category already has plenty of that. If a product suits you, nothing is lost by your having had an accurate picture first.
Are supplements regulated?
Not in the way medicines are. They are not reviewed for safety and effectiveness before going on sale; the manufacturer is responsible for label accuracy. That is precisely why third-party testing and available certificates of analysis matter.
Can any of these replace medication?
No. None of them. If you take prescription medication, talk to your prescriber or a pharmacist before adding anything — several of our ingredients have plausible interactions with anticoagulants, blood pressure medication and blood sugar medication.
Do you have new products coming?
We're working on additions to the range. We'd rather announce them when they exist, with specifications you can check, than list them as a promise.
References
- Sharifi-Rad M, et al. Carvacrol and human health: a comprehensive review. Phytotherapy Research. 2018;32(9):1675–1687. PubMed 29744941
- Tavakkoli A, Mahdian V, Razavi BM, Hosseinzadeh H. Review on clinical trials of black seed (Nigella sativa) and its active constituent, thymoquinone. Journal of Pharmacopuncture. 2017;20(3):179–193. PMC5633670
- Hong H, Kim CS, Maeng S. Effects of pumpkin seed oil and saw palmetto oil in Korean men with symptomatic benign prostatic hyperplasia. Nutrition Research and Practice. 2009;3(4):323–327. PMC2809240
- Cochrane Urology Group. Serenoa repens for benign prostatic hyperplasia. Cochrane Database of Systematic Reviews. 2023;6:CD001423. Cochrane summary
- Siervo M, Lara J, Ogbonmwan I, Mathers JC. Inorganic nitrate and beetroot juice supplementation reduces blood pressure in adults. Journal of Nutrition. 2013;143(6):818–826. doi:10.3945/jn.112.170233
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. This page is for general information only and does not constitute medical advice.
